Project Description:
A group of companies needs to design a logo with an illustration for one of the new companies. The company will be in charge of sausage production. economic segment. This is not a cheap product, but it is not a VIP product either.
The company’s marketing manager developed the idea of depicting a fat cat-cook who eats or holds sausages with his paws. The cat should be made in the style of American cartoons.
Development:
The logo was developed in collaboration with the marketing specialist of the client’s company. An orange cat chef was depicted biting into a sausage. Several pencil sketches were made, after which the logo was designed in digital format, with minor modifications.
Labels were also developed for sausages, in red-burgundy tones, corresponding to the color of the meat.
