Project Description:

It is required to develop a logo with an illustration for the cheese factory “Wurd”.

The logo should show a chef with a mustache, the type of chef should correspond to the name “Wurd”, he has cheese in his hands.

Our cheese factory produces different types of cheese, including blue cheeses.

The font of the logo we would like is a gothic style.

Before developing the logo, it is necessary to determine how the main character, under the name of Wurd, should look like, taking into account the client’s idea.

For this purpose, a series of male photos were selected from which, on behalf of the client, a candidate was chosen to develop the future logo. Suggestions were made for corrections to the selected photo.

After that, a sketch of the logo was made, and the development of the logo itself.

The logo depicts a cheesemaker with a tray that, in addition to cheese, represents nuts and grapes, indicating a variation in cheese varieties. In the background of the protagonist, we can see open fields under the rays of the sun and a village house, which indicates the purity and naturalness of the processed products.

The typography of the logo title, as requested by the client, was based on gothic fonts, but in a clearer and more legible way.