Project Description:
It is required to develop a logo for the company “Ferrimen”, which is dedicated to the delivery of goods, quickly and on time.
The logo should show delivery by truck, speed, delivery at any point, from a letter to a bulky load.
Several designers worked on the logo, but the result was not satisfactory, these works are attached to the task. We need something different, brief and interesting, with fragments of a drawing in the source itself.
(for ethical reasons, our study does not publish these papers).
Development
The first letter of the logo is in the form of a geolocation, within which the letter “f” is represented in the form of a curved road. The letter “Е” following it is made in the form of lines, which in this composition show speed.
The word “Men” is represented as a letter/packet/cargo followed by a trail, creating a sense of speed.
For the emblem, a short version is used, involving only the two main letters “F” and “M”.
Logo colors: green and gray. Green is the color most perceived by the human eye, making it an ideal branding solution for many companies. It symbolizes confidence, growth, stability and wealth.
Delivery of letters to large loads
Sketch
Several sketches were made on paper and the chosen option became the basis for the development of the current Ferriman logo.
