Project Description:
It is required to develop a logo for a chain of coffee roasting and selling stores Mifedi.
The logo must show a family tree, the company name itself is formed from the first letters of the family members.
Development
To develop the logo, a special sans serif typeface was chosen, which, over some of the letters, such as the “I”, forms a column, with a stable podium at the bottom, signifying stability. The figure shows a tree formed by the fusion of several branches, which represent the members of the family. The foliage of the tree only slightly resembles coffee beans, indicating a fresh, not yet roasted bean.
